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Privacy Policy
Privacy Policy
Last updated on December 5, 2024
Maverick Merchandise, Inc. (“we”, “our”, “us”, or “Maverick Merchandise”) respects the privacy of its users and is fully committed to protect their personal data and use it in accordance with data privacy laws. This Privacy Policy describes how we collect, use, and process any personal data that we collect from you—or you provide to us—in connection with your use of our website (https://maverickmerch.com.au/) or our mobile apps and our print-on-demand services (collectively, “Services”). By accessing or using our Services, you signify your understanding of the terms set out in this Privacy Policy.
If you are an Australian resident, please see Additional Disclosure for Australian Residents below.
We do not knowingly collect, maintain, disclose, or sell personal information about users under the age of eighteen (18). If you are under the age of 18, please do not use our Services. If you are under the age of 18 and have used our Services, please contact us at the email address below so that we may delete your personal information.
1. Background
Maverick Merchandise provides Services both to its business customers, as well as directly to end users within Australia.
If you use our Services only for your personal use, you are to be considered as the “User” and for the purpose of Data Protection Laws, and we are the data “controller” or covered “business” as such terms are defined in the applicable Data Protection Law.
If you use our Services to execute orders and deliver products to third parties, you are considered a “Merchant”. When processing contact details, payment information and other information listed in Section 1 below directly related to the Merchant, we are the data controller or covered business. Where we act on a Merchant’s behalf to fulfill an order with regard to the Merchant’s customer, we are a “data processor” or “service provider” as such terms are defined in the applicable Data Protection Law. Where we act as a data processor we process information in accordance with our Data Processing Terms on behalf of our customers.
The term “Data Protection Law(s)” shall include any applicable data privacy or security law, including but not limited to the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), and all applicable amendments and regulations related to the foregoing.
2. Information Collected About Users and Merchants and How We Use It
The types of personal information we obtain and process about you depends on how you interact with us and our Services. This section provides the categories of information we may collect about you, and such categories are used in accordance with the disclosures in How We Use Your Data below.
Identifiers. Such information includes your name, postal address, shipping address, email address, and telephone number.
Payment Information. Such information includes information relating to billing and payment details (including first and last digits of your payment card).
Commercial Information. Such information includes information about Services you have purchased or considered, and your preferences.
Device and Unique Identifiers. Such information includes internet or other electronic network activity information, such as IP addresses, the device and browser you use, referring pages, time stamps, and cookies.
Geolocation Data. Such information includes non-precise location information that permits us to determine your location based on information provided in your IP address.
Audio Information. Such information includes recorded phone calls that we or our representatives participate in as allowed under applicable law.
Government Issued Identification. Such information includes images and data, which may appear on government-issued identity documents or identification cards.
Content. Information such as your communications with us and any other content you provide, such as social media profiles, images, videos, survey responses, comments, reviews, and testimonials.
3. How We Collect Your Data
We may collect data in a variety of manners as disclosed in this section.
Directly from You. We collect personal information you provide, such as when you make a purchase; register for an account or create a profile; contact us; respond to a survey; participate in a sweepstakes, contest, or other similar campaign or promotion; apply for a job; sign up to receive emails or newsletters, or otherwise engage in direct communication with us.
Using Online Tracking Technologies and Other Automatic Data Collection Technologies. When you visit our websites, use our Services, open or click on emails we send you, or interact with our advertisements, we or third parties we work with automatically collect certain information using online tracking technologies such as cookies. For more information, please see our cookies policy by clicking here.
From Merchants. We obtain information directly from Merchants that we may be providing services on behalf of.
From Social Media Platforms and Networks. If you interact with us on social media or use features, such as plugins, widgets, or other tools made available by social media platforms or networks (including Instagram, Facebook, Twitter, Google, LinkedIn, and Pinterest) in connection with our websites, we collect information that you disclose to us. For more information about the privacy practices of those social media platforms, please review the privacy policies and settings of the social media platforms and networks that you use.
From Other Sources. We may obtain information about you from other sources, such as data analytics providers, marketing or advertising service providers, fraud prevention service providers, vendors that provide services on our behalf, or publicly available sources. We also create information based on our analysis of the information we have collected from you.
4. How We Use Your Data
This section explains how we use your data and identifies the categories of information we collect and process in connection therewith.
Providing our Services. Where you are a User of our Services, we will use data collected as is necessary to fulfill our contract with you for the purposes of providing, maintaining, or improving our products and Services (including, to the extent permitted by applicable law, any matters in our legitimate interests with respect to the Services), we will confirm your identity, contact you, provide customer support (including via chat, in the comment section of our blog, or other platforms, where you may reach us), operate your account with us and invoice you.
For the aforementioned purposes, we collect and process Identifiers, Payment information, and Commercial information.
Legal Obligations. We may request some of the personal data indicated above to comply with applicable Australian laws and in furtherance of our legal obligations and legitimate interest in ensuring that users and end customers comply with relevant trade and commerce regulations. In addition, we may use such information to establish and exercise our rights, and to defend against legal claims.
Consent. There are instances where we collect specific information for a specific purpose based on your consent. This includes when you have given your consent when registering your account, when subscribing to our newsletter or blog, or shared your email address or other personal data with us to receive any other information (for example, our list of sub-processors).
In such instances, we will process identifiers such as your email address as necessary to send you the informative and/or promotional materials, to which you have subscribed to, for example, newsletters, advertisements of our Services and other information about our Services that you have requested.
For Merchants, we will not use the contact details of your customers to directly market or advertise our Services to them.
For information about how to unsubscribe to any emails, newsletters or other communications, please see Your Choices in Connection With Our Services below.
Conduct Analytics and Personalization. We use your information to conduct research and analytics, including to improve our Services. We also use your information to understand your interaction with our advertisements, Services, and our communications with you. We also use your information to personalize your experience, to save you time when you visit our websites and use our Services, to better understand your needs, and to provide personalized recommendations for our Services.
We obtain the location information you provide in your profile or your IP address. We use and store information about your location to provide features and to improve and customise the Services, for example, for Maverick Merchandise’s internal analytics and performance monitoring; localisation, regional requirements, and policies for the Services; for local content, search results, and recommendations; for delivery and mapping services within Australia; and (using non-precise location information) marketing.
By using cookies and similar technology on our website, we may collect data such as information on your device, your preferences and information filled in while visiting our website, your interaction with the website, and other information used for analytical, marketing, and targeting activities (including unique visits, returning visits, length of the session, actions carried out in the webpage). Learn more about how we use cookies on with our Services by clicking here.
For the aforementioned purposes, we collect and process Device and Unique Identifiers.
Communications with you. We use your information to engage in communications with you, such as to respond to your requests, inquiries, issues, and feedback, to engage in meetings with Merchants, and to provide customer service.
When you call our customer support phone line, we may monitor or record the call to ensure the quality of our customer support. If you have a Maverick Merchandise account, we will retain the recording for as long as you have an account. If you do not have an account, we will delete the recording within 12 months or retain it, if it will be needed to resolve disputes between you and us.
When you interact with our customer support through email or chat features which may be offered via third-party software, we may monitor or record the conversation to ensure the quality of our customer support. If you have a store account, we will retain the recording for as long as you have an account. If you do not have an account, we will delete the recording within 12 months or retain it if it is needed to protect our legal interests or resolve disputes between you and us.
For the aforementioned purposes, we collect and process Identifiers, Device and Unique Identifiers, and Content.
Security and Fraud Prevention. As it is in our legitimate interests to ensure our network security, we use your information to detect, investigate, prevent, or take action regarding possible malicious, deceptive, fraudulent, or illegal activity, including fraudulent transactions. We also use your information to enforce our terms and procedures, prevent against security incidents, and prevent the harm to other users of our Services.
Improving the Services, Websites or Developing Other Products. We process certain information about the use of our Services and website to better understand how it is accessed, to improve our Services, and to develop new products and services. Such processing requires the collection of technical information, including information about how and when you access your account, the device and browser you use and the IP address and device data.
For the aforementioned purposes, we collect and process Device and Unique Identifiers.
Marketing and Advertising. We use your information for marketing and advertising purposes, including sending marketing, advertising, and promotional communications to you by email or SMS.
We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the campaign’s services. We may share your Personal Data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of text messages.
We also use your information to show you advertisements for Services and to administer our sweepstakes and other contests.
For the aforementioned purposes, we collect and process Identifiers, Device and Unique Identifiers, Commercial Information, and Geolocation Data.
5. Information Collected About Our Merchant’s Customers
In the course of providing products and services on our Merchant’s behalf, we collect and process certain information about individuals at the direction of such Merchants (“Customer Data”). Customer Data has historically included information such as personal data relating to the end user of our Services, any personal data in the printing content (where applicable), personal data revealed during the use of any Maverick Merchandise services, including name, email address, phone number, shipping address, and other information about the Merchant’s customers.
If you are a customer of the Merchant (an end user of our Services), the Merchant is the data controller with regard to your personal data contained in Customer Data and should provide you the information on how your personal data is collected and processed when using our Services. Please read the Merchant’s privacy policy for further information. The Merchant is your contact for any questions you have about how it handles your personal data.
6. Sharing Personal Data With Third Parties
The following details the types of third parties whom we share information with in connection with your use of the Services:
Service Providers. In order for Maverick Merchandise to provide you with our Services, we work with third parties who perform services on our behalf and with whom we share personal data to support our Services (“Service Providers”). Service Providers include:
Hosting and Online Services. Information you have provided to us during the use of our Services, including technical usage data, is shared for business purposes in our legitimate interests with third parties who provide hosting and server co-location services as well as data and cyber security services.
Manufacturing Services. Information you have provided to us during the use of our Services may be shared with third-party manufacturing services whom we engage to provide our Services to you.
Email Service Providers. Your email address and other contact details you have provided to us and your messages to our customer service is shared for business purposes in our legitimate interests with communication, email distribution, and content delivery services as well as customer support system providers.
Payment Processors. Information regarding your purchases and payments is shared with billing and payment processing services, fraud detection and prevention services, accounting and financial advisors, advisors, so that we can provide our Services to you.
Analytic and Digital Marketing Providers. Information regarding your use of our Services and other information received from cookies and similar technology is shared with web analytics, session recording, and online marketing services.
If we provide marketing to you, information on your account, purchases and preferences can be shared with marketing services.
Legal Advisors, Legal Process, and Protection. Insofar as reasonably necessary, we may be required to share information with third parties to (1) comply with legal requirements or requests, including any subpoenas, claims, disputes or litigation, (2) protect our, or a third party’s, lawful interests, (3) enforce or apply our agreements; and (4) protect property or safety of us or others.
We will only share personal data to Service Providers that have undertaken to comply with obligations set out in applicable data protection laws.
Affiliates. We may share your personal data with our affiliates (companies within our corporate family), in our legitimate interests for business purposes.
Business Customers (i.e., Merchants). Where we provide Services on behalf of Merchants, we will provide certain information related to your orders and purchases.
In a Business Transfer. We may disclose or share your information as part of a corporate business transaction, such as a merger or acquisition, joint venture, corporate reorganization, financing, or sale of company assets, or in the unlikely event of insolvency, bankruptcy, or receivership, in which such information could be transferred to third parties as a business asset in the transaction.
Facilitating Requests. We share information at your request or direction, such as when you choose to share information with a social network about your activities using the Services.
Notwithstanding the above, we may share information that does not identify you (including information that has been aggregated or de-identified) except as prohibited by applicable law. For information on your rights and choices regarding how we share information about you, please see Your Choices In Connection With Our Services below.
If you are a resident of a jurisdiction that grants additional legal rights, please see the applicable disclosure, including the following:
Additional Disclosure for Australian Residents
7. Retention Periods
We may retain your personal data for as long as you have a Maverick Merchandise account or any of the abovementioned legal bases for personal data processing still exists. For example, if you unsubscribe from our marketing, newsletter, or blog emails, we will stop the processing of the personal data for such purposes.
If you have used our Services without creating a Maverick Merchandise account, we will keep your personal data as long as necessary to comply with our legal obligation to retain information relating to provision of services, for example, for tax purposes under Australian law.
After terminating your relationship with us by deleting your Maverick Merchandise account or otherwise ceasing to use our Services, we may continue to store copies of your (and in regard to Merchants, your customers’ personal data) as necessary to comply with our contractual obligations with Merchants and legal obligations, as well as to resolve disputes between you and us (or Merchants and applicable customers), to prevent fraud and abuse, to enforce our agreements, and/or to protect our legitimate interests (to the extent that we are permitted by the applicable law to continue to store copies to protect our legitimate interests).
We reserve the right to retain usage data relating to our products and services, as well as data that has been anonymized and/or aggregated, to the extent permitted by applicable laws.
8. Information Security
We seek to use reasonable organizational, technical, and administrative measures to protect the confidentiality, integrity, and availability of personal data. We encourage you to take care of the personal data in your possession that you process online and set strong passwords for your Maverick Merchandise account, limit access to your computer and browser by signing out after you have finished your session, and avoid providing us with any sensitive information.
9. Your Choices In Connection With Our Services
A. Account
You may access, update, or remove certain information that you have provided to us through your account (log in here) or by sending an email to the email address set out in Contact Information below. We may require additional information from you to allow us to confirm your identity.
Please note that we will retain and use information about you as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
B. Communications
Emails. You can opt-out of receiving promotional emails from us at any time by following the instructions as provided in emails to click on the unsubscribe link or emailing us at the email address set out in Contact Information below with the word UNSUBSCRIBE in the subject field of the email. Please note that you cannot opt-out of non-promotional emails, such as those about your account, transactions, servicing, or Maverick Merchandise’s ongoing business relations.
C. Cookies and Tracking Technologies
Cookies. See our Cookie Policy here for information about how to control cookies.
Do Not Track. Some browsers have a “do not track” feature that lets you tell websites that you do not want to have your online activities tracked. We currently do not respond to browser “do not track” signals. For more information on “Do Not Track,” visit http://www.allaboutdnt.com.
D. Analytics
We use Google Analytics to conduct analytics of our Service. We provide you with the ability to exercise certain controls and choices about how we collect, use, share, and store your information. Google also provides tools to allow you to opt out of the use of certain information collected by Google Analytics at https://tools.google.com/dlpage/gaoptout.
Please note that your opt-out will only apply to the specific browser or device from which you opt-out.
E. Legal Privacy Rights
You may have additional legal privacy rights under the Australian Privacy Act 1988 and the Australian Privacy Principles. For more information about your rights under Australian privacy law, please see the following section:
Additional Disclosures for Australian Residents
For more information about how to exercise applicable legal rights, please see the section titled How to Exercise Your Legal Rights Under Australian Privacy Law below.
10. Additional Disclosure for Australian Residents
If you are a User or data subject related to a Merchant located in Australia, you have certain rights with respect to your personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
A. Roles
As described in the Section entitled “Background” above, we may either be acting as the entity responsible for handling your personal information or as a service provider depending on the circumstances.
Maverick Merchandise as Primary Handler: We are primarily responsible for your personal information when we process information directly from Users to provide our Services to such Users that purchased the respective Services.
Maverick Merchandise as Service Provider: We act as a service provider where we act on a Merchant’s behalf to fulfill an order with regard to the Merchant’s customer. Where we act as a service provider we process information in accordance with our Data Processing Terms on behalf of our customers.
B. Collection and Use of Personal Information
We collect and use your personal information only for purposes that are reasonably necessary for our functions and activities as described in this Privacy Policy. We take reasonable steps to ensure that the personal information we collect is accurate, up-to-date, complete, and relevant.
C. Overseas Disclosure
Personal information may be disclosed to overseas recipients, including our parent company in the United States and our affiliate companies and subsidiaries in other countries, such as Latvia, Poland, Spain, and the UK, and our Service Providers (as described above) for the provision of our Services as described in this Privacy Policy. When we transfer your information overseas, we take reasonable steps to ensure that overseas recipients do not breach the Australian Privacy Principles in relation to your information.
D. Your Rights Under Australian Privacy Law
If you are an Australian resident, subject to certain conditions you have the right to:
- Access your personal information: You have the right to request access to the personal information we hold about you.
- Correct your personal information: You have the right to request that we correct any personal information we hold about you that is inaccurate, out-of-date, incomplete, irrelevant, or misleading.
- Make a complaint: If you believe we have breached the Australian Privacy Principles, you have the right to make a complaint to us and to the Office of the Australian Information Commissioner (OAIC).
For more information about how to exercise applicable legal rights, please see the section titled How to Exercise Your Legal Rights Under Australian Privacy Law below.
E. Direct Marketing
We may use your personal information to send you direct marketing communications about our products and services. You have the right to opt-out of receiving direct marketing communications from us at any time by following the unsubscribe instructions in our marketing communications or by contacting us using the details in the Contact Information section below.
F. Complaints
If you have a complaint about our handling of your personal information, please contact us using the details in the Contact Information section below. We will investigate your complaint and respond to you within a reasonable timeframe (typically within 30 days).
If you are not satisfied with our response, you have the right to lodge a complaint with the Office of the Australian Information Commissioner (OAIC):
Office of the Australian Information Commissioner Website: www.oaic.gov.au Phone: 1300 363 992 Email: enquiries@oaic.gov.au
11. How to Exercise Your Legal Rights Under Australian Privacy Law
If you are an Australian resident, you may contact us to exercise your rights in accordance with the below procedures:
A. Verification Requirements
For certain requests, we may require specific information from you to help us verify your identity and process your request. Depending on your request, we will ask for information such as your name, address, phone number and account number (to the extent available) used in connection with your account or applicable purchases. If we are unable to verify your identity, we may deny your requests to access or correct your personal information.
B. Requests to Access Personal Information
You may exercise your right to access your personal information through any of the following means:
Account Settings: As provided in the Your Choices in Connection with Our Services above, you can access the majority of your personal information through your account within the Services by logging in to your Maverick Merchandise account.
Online form: You may make a request by completing this form
Email Us: You may make a request by emailing us at privacy@maverickmerchandise.com.au
C. Correction Requests
You can request correction of your personal information through the following means:
Account Settings: As provided in Your Choices in Connection with Our Services above, you can access and update the majority of your personal information through your account within the Services by logging in to your Maverick Merchandise account.
Email Us: You may make a request by emailing us at privacy@maverickmerchandise.com.au
D. Marketing Opt-Out
You may opt-out of receiving direct marketing communications by following the unsubscribe instructions in our emails or by sending an email to privacy@maverickmerchandise.com.au.
E. Responding to Requests
Once we receive your request, we will review it, determine whether we can verify your identity, and process the request accordingly. We aim to respond to all requests within 30 days. If we need more time, we will notify you of the reason for the delay and when you can expect a response.
Please note that in some cases, we may refuse your request to access or correct your personal information where permitted by the Australian Privacy Act, such as where providing access would pose a serious threat to the life, health or safety of any individual, or where the request is frivolous or vexatious. If we refuse your request, we will provide you with written notice of our reasons for refusal.
F. Responding to Requests as a Service Provider
If your personal information has been processed by us on behalf of a Merchant and you wish to exercise any rights you have with such personal information, please inquire with such Merchant directly. If you wish to make your request directly to us, please provide the name of Merchant on whose behalf we processed your personal information. We will refer your request to that Merchant, and will support them to the extent required by applicable law in responding to your request.
12. Links to Third-Party Sites
Our Services may contain links to other websites or services. Please note that these links are provided for your own convenience and information, and the websites and services may operate independently from us and have their own privacy policy notices, which we strongly suggest you review.
13. Privacy Policy Changes
Any changes we make to this Privacy Policy in the future will be posted on this page. Therefore, we encourage you to check this page frequently from time to time.
14. Complaints
If you are a User that has directly purchased our Services from us and believe that we have not handled your personal information in accordance with the Australian Privacy Principles, you have the right to submit a complaint to the contact information provided below, or to the Office of the Australian Information Commissioner. We would, however, appreciate the opportunity to address your concerns before you approach the OAIC, and would welcome you directing an inquiry first to us.
If you are a customer of a Merchant (an end user of our Services), please direct your concern to the relevant Merchant in the first instance.
15. Contact Information
If you have any questions about your personal information or this Privacy Policy, please contact us by email at privacy@maverickmerchandise.com.au, or by using the contact details below:
Maverick Merchandise Attn: Privacy Officer Email: privacy@maverickmerchandise.com.au